Majority of U.S. social casino gamers are women
Tuesday December 10,2013 : INTERESTING DEMOGRAPHICS FROM NEW I.G.T. SOCIAL CASINO INDEX
The majority of U.S. social casino gamers are women; they play 30 percent more virtual chips than men.
The American land and online gambling supplier International Game Technology has been leveraging its success in the online social casino field through DoubleDown Casino to produce some interesting demographic facts and figures, titled the DoubleDown U.S. Social Casino Index.
The Social Casino Index is based on more than six million people who play DoubleDown Casino games on Facebook online or on a mobile device every month.
The Index reveals that social casino players in the U.S. are mostly women between the ages of 45 and 55 and they played 30 percent more virtual chips than men per social gaming session. Women were willing to take a chance with up to 10 million virtual chips per session while men did not venture past 7.6 million.
"As the world's largest virtual social casino, we are always seeking to better understand our players and their preferences," said John Clelland, vice president of global marketing at IGT Interactive. "The Social Casino Index gives the gaming industry a truly detailed look at social casino player preferences for the first time. It's also fascinating to look into the similarities and differences in our players from coast to coast."
Other Index revelations include:
* Players on the West Coast were luckier in the first half of the year, winning more than 1.7 billion virtual chips in jackpots while those on the East Coast won 790 million virtual chips.
* The top five states with players most willing to take their chances were North Dakota, Washington, Oregon, Nevada and Wyoming. Those states had the highest concentration of players across the U.S.
* Hawaii wins the title of Most Mobile State as players there were up to 20 percent more likely to play on a mobile device than average. Maine players were almost 25 percent less likely to play on a mobile device.
* Women in Nevada were on a winning streak as more than 60 percent of players from the state were female. Men in West Virginia showed the highest percentage per state of male players, with more than 40 percent enjoying DoubleDown Casino games.
The full U.S. Social Casino Index can be found at http://doubledowninteractive.com/press.
