Monday November 2,2015 : MECCA BINGO LAUNCHES OMNI-CHANNEL CONTENT WITH PLAYTECH
Expands existing online relationship.
Playtech’s omni-channel content Playtech ONE has launched across Mecca Bingo’s complete product range expanding on its existing long-term relationship.
The launch of the solution includes Mecca Bingo’s retail, online, mobile and in-hall bingo handheld terminals.
“We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech earlier this year,” Mohammed Zabed, Head of Slots at Mecca, said in a press statement. “This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs.”
Mecca will launch an extensive in-store and online campaign to support the launch of the software and content in the coming weeks.