Wednesday April 3, 2013 : MECCA BINGO TO BECOME MORE INTERACTIVE
Tablet action planned for bingo halls
The British online and land gambling group plans to introduce interactive tablet action to its Mecca Bingo halls in a bid to attract a wider and possibly younger demographic to the game
The company is currently trialing iPad-style tablets at the Reading bingo hall, with group chief executive Ian Burke noting that the electronic version would appeal to the under-35s.
“Electronic gaming offers all sorts of additional benefits to players. I wouldn’t describe our handheld devices as an iPad, but it’s the same principle,” he told the Telegraph this week.
The group hopes the tablet format will broaden the client base, attracting more men in their 20s into the venues.