MECCA LAUNCH INSTANT WIN CONTENT
New vertical provided by IWG.
Rank Group’s Mecca arm has partnered instant win content provider IWG as it debuts the vertical to its offering.
The portfolio will initially launch with 10 games, including Slingo and Cashbuster, delivered through IWG’s remote gaming server.
IWG has provided instant win content to lotteries for the past 15 years, amassing a portfolio of over 250 games. Its deal with Mecca signifies a move into the wider online gaming industry, servicing commercial brands and platforms.
“We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector,” Rhydian Fisher, chief executive officer for IWG, commented.
“This is an exciting new development for Mecca’s players,” added Colin Cole-Johnson, director of digital & cross channel services at Rank Group.
“We’re going to be promoting this new suite heavily and I’m sure that our players will love the range of games that we’ll be launching shortly.”