Posted 2.8.11 : Virtue Fusion behind new community-oriented app
The Rank plc group's online bingo arm has released a real-money iPhone bingo app, and has revealed that an Android version is on the drawing board and scheduled for release later this year.
Playtech's online bingo specialist Virtue Fusion is behind the free app, which allows mobile players to compete for the same cash prizes as online punters enjoy on the site.
Community interaction is one of the major motivations behind the new app, says Claire Osborne, head of bingo and games at Rank Interactive.
“What we wanted to focus on was the community side of bingo, with customers currently being able to chat to each other online in our bingo rooms," Osborne said this week.
“Building this new app has given us a fantastic opportunity to take this concept one step further with an integrated chat function, allowing players to continue to chat whilst playing bingo wherever they are.”