Friday November 2, 2012 : METAL HEAD-DEDICATED ONLINE POKER SOCIAL OFFERING
Free-to-play poker to the background of heavy metal music
A newcomer to the social poker scene Nuclear Blast has announced the launch of a free-to-play social platform titled Nuclear Blast Poker in conjunction with kuuluu Interactive Entertainment AG.
Nuclear Blast is an independent record label and mail order record distributor with subsidiaries in Germany, the United States and Brazil. The company is widely respected as one of the top labels catering for the death metal music genre.
The offering is targeted at heavy metal fans with social interaction elements and personalised avatars all to the beat of the latest music releases from the Nuclear Blast label on an integrated music player.
"Nuclear Blast Poker is free-to-play and all about giving metal fans the opportunity to meet each other in a new and exciting environment. Players can choose from casual tournaments, challenge friends or simply take a seat directly at a regular sit-down table to win virtual chips, gold and experience points. Furthermore, the user experience is designed with the metal fan in mind with stunning backdrops, hardcore avatars and rockin’ items, and to top it off the Nuclear Blast Player on SoundCloud blaring out the latest tracks of the label," said a Nuclear Blast spokesperson.
kuuluu Interactive Entertainment AG, which was founded in 2011 in Basel, Switzerland, creates social games for artists, celebrities, and communities with a view to giving their customers added value to their brands, increasing their footprint on social networks, and strengthening relationships with their fan base. The company has already launched British singer Robbie Williams' FunPoker platform.