Innovative online bingo room provides Mexican players with 90-ball Bingo and online slots.
The Vancouver-based online gambling software developer Las Vegas From Home announced the soft-launch of the new website on the Mexican market Friday, revealing that it is offering 90-ball bingo and slot action.
A company spokesman said the soft launch would enable the operator to fine-tune its games offerings and add more payment and deposit options, before the official real-money launch scheduled for January 2014.
Along with the popular 90-ball bingo game, will offer prizes and a comprehensive selection of high-quality casino games such as video slots.
Mexican residents will be able to play LVFH's games for free and for real money in their native language and in their local currency and participate in an array of promotions that include deposit bonuses and progressive jackpots.
The operator will also be expanding its product offerings by building additional targeted niche games for the Latin American market, starting in Mexico, as well as offering a HTML5-based mobile version of the site.
Mexico is considered to be one of the most important gaming markets in Latin America. Gaming is an active part of Mexican culture, and independent industry experts Research and Markets peg the overall Mexican gaming market size at approximately US$4.6 billion and growing, with 48 percent of Mexicans expected to have access to the internet by next year.
Jake H. Kalpakian, president of LVFH, says that the Mexican gaming marketplace could represent a tremendous growth opportunity for LVFH.
"Following the soft launch this month, LVFH is planning the full launch of in January 2014 with a large mainstream media marketing and advertising campaign," he said.