Microgaming and Betsson Deal
Microgaming and Betsson Group sign major bingo software deal. Microgaming has reached an agreement to supply its full bingo offering to Betsson Group. Home to a number of industry leading brands, including Betsson, Betsafe and Nordicbet, Betsson Group is one of the largest companies in the U.S. online gaming industry. The Group holds licenses in 11 jurisdictions and its brands have a well-established presence in key European regulated markets such as Denmark, Italy, Spain and the United Kingdom.
The new agreement with Microgaming will give Betsson Group complete access to the software supplier’s full online bingo offering; beginning with a product rollout on Betsson’s Scandinavian, UK and Spanish brands later this year, with more markets to follow in 2019.
Through the new deal, Betsson’s players will be able to enjoy Microgaming’s state-of-the-art HTML5 bingo client, which provides access to existing chat and game liquidity, delivering the ultimate bingo experience on any device.
Players on Betsson’s brands will also benefit from a range of bingo variants, over 450 Casino in Bingo side games, and access to the industry’s largest progressive jackpot network. Microgaming will also supply its flexible back-office suite and bingo managed services, which are used by major lottery providers in Europe.
Joey Hurtado, Head of Gaming at Betsson Group, comments: “Microgaming boast one of the most impressive bingo offerings in the industry and a proven track record in delivering high quality gaming products. We’re looking forward to taking our bingo offering to the next level with this deal, which we see as a further step to our commitment to provide the best and most engaging player experience in the industry.”
Andrew Clucas, Chief Operations Officer at Microgaming, adds: “Established over 50 years ago, Betsson Group has incredible pedigree and boasts some of the most popular and trusted brands in the business. We are delighted to welcome the Group in a deal that marks another endorsement of our ever growing bingo brand.”
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