Microgaming doubles up with new casino partnership
Microgaming will provide world class games portfolio to DoubleUp Group new flagship casino project. Microgaming doubles up with new casino partnership. So Microgaming has partnered with online gaming startup, DoubleUp Group, on the launch of its new flagship brand. Doggo Casino promises a premier gaming experience designed to be super-intuitive for players.
Doggo Casino will be integrated with Microgaming’s world-leading aggregator platform, giving it access to hundreds of the top titles available. These include exclusive, groundbreaking new games from the software supplier’s network of independent studios.
DoubleUpGroup launched last year in the Netherlands and rapidly expanded into a full blown Malta-based team. By creating iGaming products with staying power, DoubleUp has nailed “quality” and “functionality” to its masthead. The result is a seamless glide through a site that champions the end user experience.
Andrew Clucas, Chief Operations Officer at Microgaming said: “DoubleUpGroup is entirely focused on providing a retention-focused player experience which makes Microgaming the perfect partner for them The Doggo Casino audience will not only have instant access to our new and exclusive content released each month but also hit titles from our awesome partner studios. DoubleUp Group has a great future ahead and we are excited to be part of their journey.”
Ale Rallo, Managing Director of DoubleUp Group, said: “There are many competing iGaming providers like Slotsplus Casino, but Microgaming is the perfect partner for DoubleUp Group’s launch strategy. Microgaming’s mammoth status and unparalleled game portfolio ensures player engagement and longevity. Together, we’ll create an enviable online casino.”
About DoubleUp Group
DoubleUp Group forms part of the new generation of B2C iGaming operators. Launched in 2020, born in the Netherlands and matured in Malta, the Group is built on ambitious goals. DoubleUp Group is ingrained with the single motivation to create player facing brands that push the agenda for pure entertainment.
At the core of this are user flows centered on research and intuition insights to delete the learning curve and maximize enjoyment for the end user. Entering a well-established market is a benefit, as it allows DoubleUp Group to observe the competition, learn and ultimately adapt to create superior products. The team is made up of talented individuals with decades of combined iGaming experience, making them a small but mighty force in the online casino space.
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