IWG is to convert Microgaming online slots for instant win lotto market. Microgaming, one of the online casino industry’s leading entertainment providers, has announced details of an agreement that will see a selection of its most popular and successful online slots transformed into instant win games by London-based supplier IWG.
IWG will adapt a range of new and classic releases by Microgaming for the instant win market, carefully tailoring each slot to create a unique instant win gaming experience for online casino players. Combining trusted gamep lay and exciting features with new prize structures and win mechanics, the converted games will be earmarked for distribution across Microgaming’s extensive operator base, which spans more than 800 of the world’s biggest gaming brands, later this year.
Through the deal, which represents the first partnership of its kind between the two suppliers, Microgaming aims to leverage IWG’s proven expertise in converting online casino slots like Buffalo Slot Machine into instant win games to extend its reach in this growing sector of the online gaming market.
John Quinn, Director of Content Strategy at Microgaming, comments: “Microgaming has a rich history of product innovation and development, and we are constantly exploring new opportunities to expand and refresh our content. This collaboration signals our commitment to providing our operators with new gaming solutions that aim to broaden their market appeal.
“IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world. We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”
Leon Thomas, Chief Commercial Officer at IWG, adds: “Fans of Microgaming’s slots will now be able to enjoy an enhanced experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept. We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”