Friday October 25,2013 : PURE GOLD ONLINE GAMBLING PROMO FROM LOCUS GAMING
Television adverts part of ambitious plans to raise awareness of the mobile-focused brand.
Locus Gaming's Jack Gold Casino brand is to feature in a new set of television adverts as part of ambitious plans to raise awareness of the mobile-focused offering.
In conjunction with the promotion, parent company Locus Gaming will be giving away a solid gold bar worth GBP 30,000 to one lucky customer who deposits and plays on the site.
The adverts will be aired across a host of terrestrial and digital channels including ITV, Channel 5, and Sky Television starting tomorrow (Saturday 26th October).
The creative – which can be viewed here http://www.youtube.com/watch?v=m53gfkrO6R8 – seeks to develop a heritage for the brand by taking viewers on a journey back in time to the early pioneers of the California Gold Rush.
They are then returned to the cutting edge technology of the current day where the thrill of playing Jack Gold’s pioneering table and slots games awaits.
Ed Andrewes, CEO of Locus Gaming said: “The adverts are the next stage in the evolution of Jack Gold and are part of a considerable investment in the brand to raise its profile among the next generation of casino players.
“We’re very happy with the product after various content additions and further optimisation in recent weeks and are keen to get the name out there now."