MONDOGOAL CLINCH FANTASY SPORTS DEAL WITH REAL MADRID C.F.
Marquee partner provides access to “millions” of fans worldwide.
Fantasy sports platform Mondogoal has partnered “the most valuable sports team in the world”, Real Madrid C.F. in a fantasy sports deal announced this week.
Under the terms of the agreement, Mondogoal will leverage Real Madrid images and assets to create and promote a team-branded experience for the millions of Real Madrid fans.
"Passionate Real Madrid fans will now be able to compete amongst each other for cash and prizes,” said Shergul Arshad, chief executive officer and founder of Mondogoal. “We're looking forward to seeing the power of the Real Madrid global brand at work for Mondogoal."
"Mondogoal represents a unique platform for Real Madrid fans around the world to compete and show off their skills as managers," added Rafael De Los Santos, head of digital at Real Madrid. "Our fan base can now select players from different competitions and compete for prizes on a daily basis.
“At Real Madrid, we view fan engagement heading into the future as a top priority, and we wanted to select the very best Daily Fantasy Football platform out there."