Iconic brand forms the theme for a new-look online casino.
Partnered by its part-owner, Société des Bains de Mer (SBM), the Betclic Everest online gambling group has re-launched the online version of the venerable land gambling venue Monte Carlo Casino.
Isabelle Andres, CEO of Betclic Everest, said in a media statement Thursday:
“Designing the official online counterpart to the Monte-Carlo casino was always going to be a daunting challenge.  We are proud of the new online casino which is the culmination of a year of planning and design. Many unique features accentuate our close relationship with the land-based Monte-Carlo, including the use of the actual interiors for our online games rooms.”
The Betclic statement describes the "unique" features of the revamped site, which include a new intuitive dashboard and a VIP scheme “The Cercle Club”, which ties into the famous terrestrial Monte-Carlo casino VIP program.
The online casino carries NetEnt content, including NetEnt’s Live Dealer and Mini Games, as well as games from Quickfire. Games from providers IGT, WMS and Amaya will follow shortly, the media release advises.
Founded in 1863, the Monaco-based Monte-Carlo casino has become one of the world’s most iconic gambling establishments, featured in films and frequented by the rich and famous.
The online version is licensed in the UK and Malta and goes live in January 2015.
Betclic Everest Group is owned equally by two major European corporates: LOV Group and La Société des Bains de Mer.