Betsson Launches MyFootball Connect
Friday February 1,2013 : BETSSON LAUNCHES FIRST MOBILE SOCIAL GAME
Partnership with social sports gaming firm opens up new segment for online gambling firm
Betsson AB has launched its first mobile social game in partnership with Florida-based social sports gaming firm OneUp Games.
"MyFootball Connect" enables players to compete against their friends during live football matches in a bingo style game. Delivering gameplay with a blend of skill and luck, the game features achievements, leader boards and game room chat combined to provide an engaged and social experience.
The app provides live matches from the Premier League but will be expanded to cover other major football leagues and competitions in the near future.
Magnus Silfverberg, chief executive officer of Betsson AB said: "This is an interesting new segment for our operational subsidiaries and we want to learn more about its potential. We are very excited about this new product and the partnership with One-up."
MyFootballl Connect is available for download through the Apple Appstore. Android and Facebook native apps will be released soon.