Tuesday, October 2, 2012 : MYLOTTO24 IN ARSENAL FOOTBALL CLUB DEAL
UK Premier League club will launch the new game that allows fans to win millions in weekly cash prizes.
Tipp24 subsidiary MyLotto24 has struck a deal with British Premier League football club Arsenal that will see the company provide a new online lottery game that allows fans to win weekly cash prizes and make contributions to the club's fundraising effort, Arsenal Foundation.
The Arsenal Lotto, the first of its kind in UK football, is set to be the biggest and most exciting fundraising initiative which allows fans over 18 to take part, win big cash prizes and make a difference at the same time, a company spokesman said this week.
The recently launched Arsenal Foundation, a grant making charity which transforms the lives of young people through sport and education initiatives, is set to benefit from all proceeds the Club receives from fans participating in the Arsenal Lotto.
To play the Arsenal Lotto, supporters will be invited to select six numbers online via www.arsenallotto.co.uk plus a ‘legend’ number from 0-9 to play this lotto the Arsenal way.
Bets cost GBP 1 per line and average jackpots of GBP 4.7 million with rollovers of up to GBP 36 million can be won.
The Arsenal Lotto draws take place every Wednesday and Saturday evening.
Ivan Gazidis, chief executive at Arsenal and trustee of the Arsenal Foundation, said: “We have been looking for ways to engage fans even more in the good work the Club does in its community and its charitable projects. Whilst some may wish to volunteer or participate in fundraising events, others may look for a more simple way to engage and raise money. The Arsenal Lotto gives them this option.”
Egidio Messito, CEO at MyLotto24 said: “This launch is a game-changer for any organisation wishing to harness the power of lottery. Most important of all, thousands of young people will benefit from projects The Arsenal Foundation funds.”