For omni-channel platform solution.

Nigerian sportsbetting operator Nairabet will optimise its platform capabilities as it looks to expand further into Africa with BtoBet’s B Neuron omni-channel sportsbook and gaming platform.

“As a leading sports betting operator in the Nigerian market, we are always on the look-out for quality partners and products to ensure a great experience for our customers,” Akin Alabi, chief executive officer of NairaBet, said.

“The growing number of gamblers and the spread of mobile [in Nigeria] is indicating the need to adopt a suitable platform and fitting software to manage player data and gambling-related business anywhere, from land-based shops to mobile and online,” added Alessandro Fried, chief executive officer of BtoBet. “I firmly believe BtoBet’s next-level omni-channel platform – B Neuron – will provide NairaBet with the greatest insight into players’ data and behaviour and will drive the company to increase revenues.”