Friday January 25,2013 : NBA AND PERFORM PARTNER IN GERMAN ONLINE INITIATIVE
Sports federation expands to new digital audience
The National Basketball Association and digital sports media group PERFORM will launch NBA.de, an official NBA online destination for German fans.
NBA.de will offer a range of digital content including a weekly game streamed live throughout the regular-season, Playoffs and Conference Finals. Fans will also be able to watch daily highlights from NBA games, as well as keep updated through exclusive editorial produced by the spox.com editorial team of expert NBA writers.
Oliver Slipper, joint chief executive officer of PERFORM said of the partnership "This agreement with the NBA underlines PERFORM's credentials as a key partner to major sports federations looking to bring their sports to new, digital audiences. We are delighted to form this multiyear relationship with the NBA in a key European territory for them."