Microgaming set to strengthen global presence with new director of markets Julie Allison. Leading content aggregator, Microgaming, has reinforced its senior leadership team with the appointment of Julie Allison as director of markets.

With more than 10 years of  US online gambling experience under her belt, including holding leadership positions at some of the industry’s top players, Julie will play a key role in developing and driving Microgaming’s bold markets strategy.

Julie takes the helm of Microgaming’s markets team at an exciting time as the business continues to expand its online casino offering to regulated markets worldwide, as well as respond to ongoing regulatory changes across multiple jurisdictions, including the UK and Germany.

Her focus will be on providing strategic direction to grow and sustain Microgaming’s foothold in both new and existing markets, through identifying and capitalizing on opportunities and navigating the ever-changing regulatory landscape.

Microgaming’s content is now available in more than 20 regulated markets across the globe, and the company plans to bring its games to additional markets in 2021.

Andrew Clucas, COO at Microgaming, said: “Julie brings with her a strong vision and wealth of commercial expertise earned in both B2B and B2C. I’m delighted to welcome her on board and look forward to working closely with her as we continue to extend our global reach.”

Microgaming Director of Markets, Julie Allison, adds: “Microgaming already holds an impressive position in the global marketplace so it’s exciting to be able to build on such a strong foundation. I’m looking forward to getting started with guiding Microgaming’s future markets vision, proactively embracing new regulation and supporting customers as they too prepare for change.”

Microgaming is the Creator of the world’s first true online casino software in 1994, and home to legendary online slots such as Immortal Romance, Thunderstruck II and Book of Oz.


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