Monday November 12, 2012 : ARISTOCRAT ACQUIRES NLIVE ONLINE PLATFORM
Milestone in company's online digital strategy
Gaming machine manufacturer Aristocrat Leisure Ltd has acquired GameAccount Networks nLive platform solution.
The agreement covers the acquisition of GAN's internet gaming system and remote game server positioning Aristocrat in the internet gaming platform service provider arena, an integral milestone in the firm's online strategy as it bolsters the Company's position in regulated gaming markets through more rapid content distribution via an RGS.
GAN and Aristocrat had previously partnered with the provision of internet gaming platform services to North American land based operators via the nLive platform, its most recent with Island Casino Resort.
Aristocrat chief executive officer and managing direcotr Jamie Odell said: "The nLive™ platform is an integral part of our plans — offering land-based operators a turn-key, wager ready, ‘virtual casino' online. Since its launch in the U.S. in April, nLive™ has delivered impressive results and generated strong customer interest.
"We are committed to extending our market leading Casino Management Systems capabilities into the digital space, thereby expanding the view of the player for our customers, enhancing the player journey and delivering quality content through a ‘wager-ready' digital platform."
"Full ownership of the platform is the next logical step in Aristocrat's digital strategy. It provides the ability to innovate in the nLive™ platform, distribute Aristocrat's great content across multiple channels and meet the growing needs of our customers," added Manjit Gombra Singh, senior vice president at Aristocrat.
The consideration was undisclosed.