nLive virtual casino launch in Arizona

Free-to-play online games up at three Desert Diamond Casinos & Entertainment properties in Southern Arizona.
Land and online gambling games and equipment supplier Aristocrat has launched its nLive virtual casino solution for the three Desert Diamond Casinos and Entertainment properties in Southern Arizona.
The launch adds to Aristocrat’s footprint of free-play sites, which the US and Australian company claims is the largest in North America.
Players at Desert Diamond Casinos’ three locations now have access to nLive free play content through the enterprise’s main site,, the first nLive site for a casino using a competitive casino management system.
The nLive free play site uses Aristocrat’s exclusive nLiveLink technology allowing Desert Diamond Casinos to compare nLive data with its brick-and-mortar operation.
The installation at Desert Diamond Casinos marks the first time nLiveLink will be used between Aristocrat’s free play site and a competitor’s in-house system.
Aritocrat says that its nLive/nLiveLink combination encourages “interoperability,” enabling operators to drive repeat visits in the land-based casino by allowing players to enjoy the casino anytime and anywhere via the virtual world.
Players using the system are offered a diverse range of games including 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; and table games such as card keno, hi-lo solitaire, jacks or better, pro blackjack and roulette.
Using the Aristocrat system, land operators can analyse advanced reporting on both land-based and online activity and target players with customised offers. They can additionally track and study their online customer behaviour and compare this with land-gambling action.