Novomatic and Betradar in Deal

With ICE just a few days away, NOVOMATIC has announced a partnership with leading online sports betting solutions provider Sportradar to develop an innovative line of sports betting products and services. NOVOMATIC will initially focus on developing a turnkey solution for retail and other channels that is built around Sportradar’s Managed Trading Services (MTS) and includes cash desks, as well as Self-Service Betting Terminals (SSBTs) with intuitive player environments, and will be first rolled out in the Italian market.

Visitors to ICE Totally Gaming in London will be able to preview the solutions on both the stands of Sportradar brand Betradar #S1-150 as well as the NOVOMATIC Italia area of the NOVOMATIC Group stand #S5/S6. Admiral Sport terminals will be presented on both exhibits with Betradar showcasing a wide range of functionality that includes managed trading services, odds feeds for pre-match, live and virtual sports, statistics and live match centre tools for retail, and NOVOMATIC Italia will demonstrate the highly adaptable, scalable and responsive sports betting system.

Speaking about the partnership, Bartholomäus Czapkiewicz, Managing Director NGI, said: “It has become clear that sports betting is a growing opportunity that we are making serious in-roads into. We offer a platform with distribution channels that is unrivalled, therefore, we found in Sportradar a company highly established in the sports betting space that complements and supercharges our mutual offering. We look forward to this collaboration in order to provide leading sports betting products and services worldwide.”

Carsten Koerl, Founder and CEO of Sportradar, added: “Today‘s announcement is great news for the betting industry. NOVOMATIC needs no introduction to anyone with any interest in the betting and gaming space, and the confluence of the group’s hardware, technology and reach, with Sportradar’s credentials in odds, data and risk management should pique the interest of all retail and digital operators around the world. Our initial focus will be products focused on the Italian market, and we will work tirelessly to support NOVOMATIC in terms of future product development and geographic expansion.”

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