NYX GAMING IN DEAL WITH GEO-LOCATION FIRM
Collaboration with GeoComply takes strides in attracting millennials to on-site gambling.
NYX Gaming Group (NYX), announced a partnership with GeoComply Solutions, Inc. Wednesday, saying the deal will marry NYXs full-service Digital Gaming System (DGS) with GeoComplys pINpoint hyper-accurate geolocation and anti-fraud tools.
The partnership creates a turnkey solution for regulated operators looking to meet the growing needs of digital gamers who can now use their personal mobile devices to play while at home or on-property.
Mobile gambling is growing at double digits and is expected to reach 40 percent of the total online gambling market by 2018, NYX notes.
"Since becoming a supplier of iGaming platforms in New Jersey , NYX aims to extend into the world of regulated on-property mobile gaming," said Kevin Vonasek , NYXs chief product officer Americas.
"The security and acute sensitivity provided by GeoComplys system is unmatched. With this partnership NYX can now deliver mobile slots, table games, poker, bingo or scratch cards to brick and mortar casinos, allowing our partners to reach their younger in-venue players – or millennials, who we already know represent the lions share of the digital gaming market."
GeoComplys pINpoint solution combines Bluetooth iBeacon location tools with the firms geolocation product to restrict gaming to specific zones inside a property within a few meters of accuracy.
Designed specifically for the gaming industrys unique regulatory requirements, pINpoint offers the same real-time anti-spoofing and fraud benefits as Geocomplys mobile and desktop solutions, and can even anticipate movements to alert players before they leave permitted areas.
Anna Sainsbury , GeoComplys CEO, said. "Together we can allow players to bring their own device and remain as safe as when they play on the machines and tables on the floor."