Friday May 29,2015 : NYX GAMING INKS NEW AGREEMENTS
Online poker and casino distribution in latest moves.
NYX Gaming Group has inked new deals with Scientific Games extending an earlier poker distribution agreement, and adding a new distribution deal for the SG Interactive Remote Game Server portfolio of games via NYX OGS.
The terms of the deal enable Scientific Games to distribute the networked NYX Poker offering in “free-to-play” mode to its land-based customers across the United States.
In addition, NYX and Scientific Games Interactive have agreed that NYX will distribute content from the SG Interactive Bally, Shuffle Master, Barcrest and Williams game studios in online wagering formats to its regulated NYX OGS partners worldwide.
David Flynn for NYX Gaming Group Ltd., said Friday, “Our free-to-play poker model positions our company for changes in regulation, and our partnership with SG Interactive has already delivered several new land-based casino clients in the United States, which we can further leverage as the market develops.”
Scientific Games exec Bob Hays, said: "The inclusion of the NYX Poker product for our land-based clients helps them increase loyalty among online players and drive more frequent returns to the casino. Distribution of our games via NYX OGS enables us to reach a broader range of players in regulated online wagering markets around the world with greater speed to market."