Monday January 20,2014 : ODDSCHECKER DEBUT AD CAMPAIGN
To support launch of new app
A new six-figure TV ad campaign supporting the launch of OddsChecker's latest mobile app release will break this week reports Campaign Live.
The 30-second ad, which was created by the Home agency, features the odds comparison animated brand mascots Inspecter Odds and his trusty canine companion Checker.
The new app provides punters with a tool to compare the best prices and place all types of bets with one or all of the featured bookmakers, currently comprising William Hill, Sky Bet, Ladbrokes, BetVictor, bet365, Paddy Power and Betfair, without leaving the app.
Andy Lulham, Oddschecker’s head of marketing, said: "This app is truly set to revolutionise mobile betting for punters across the UK and the introduction of Inspector Odds and his dog Checker provides a fun, impactful TV ad that will clearly communicate the benefits of using the new app.
“It’s human nature to seek out best value, and customers can now ensure they get best price, the best promotions, and place bets with several bookies, all within the one app.”
The app is available on both iOS and Android platforms and features a selection of markets across 42 different sports and entertainment genres.
The ad campaign will flight across Sky Sports, Eurosport, ITV digital, C4 digital and the Sky Pub Networks.