OddsChecker Offering Live In Play Betting

Thursday August 11, 2011 :  Deal with Push Technology enables near-zero latency data delivery, enabling live in-play odds comparison
The UK online betting odds comparison service, Oddschecker  has taken on board Push Technology software to support the launch of live in-play betting odds on its website.
Oddschecker supports more than one million unique users and publishes over half a million markets each month, giving punters direct access to the best prices from the top bookmaking brands. The new in-play service features live odds from bookmakers like bet365, SkyBet, Paddy Power, Stan James, Bwin.com and Betfair, as well as the latest Opta football statistics that can help customers make more informed decisions.
“At Oddschecker it’s essential that we deliver a first-class proposition for In-Play,” said general manager Derren Maggs. "Speed is critical to this, allowing us to provide customers with access to the best in-play prices – particularly as in-play now accounts for over 50 percent of some bookmakers’ overall betting stakes.
"Working with Push Technology’s Diffusion enterprise messaging and Internet communication solution ensures that we can provide our customers with the latest prices at near zero latency.”