Wednesday September 04,2013 :  BET SMART MEDIA HELPS FOOTBALL PUNTERS WITH NEW SERVICE
 
Using ‘big data’, soccer fans can score this season.
 
Bet Smart Media has partnered with sports data company Opta to offer Brit punters a new advantage in predicting winners through the use of accurate and comprehensive historical statistics.
 
The company has launched Opta Trends, an innovative new tool for bettors to easily find data-supported trends for upcoming English Premier League matches. The insights give bettors the confidence to place a bet, which has been shown to stimulate betting activity for B2B partner brands.
 
Jesse Learmonth, president of Bet Smart Media said, “Every bettor should have access to tools and content that helps them make more confident betting decisions, whether that be on their desktops, tablets, or mobiles. Opta has the best soccer data in the world, which we’re now putting into people’s hands with a number of extremely useful features delivered in an easy-to-use interface.”
 
Bettors can filter data to instantly see how a team has performed historically under situational factors that are important to the bettor. If history shows that a team has a high win rate in a particular match situation, that ‘trend’ can be a valuable insight. Bettors can save the quality trends they find, and receive alerts when a saved trend is detected for an upcoming match.
 
Learmonth claims the product is easy and convenient to use:, “You set an alert once, and then just sit back and wait for betting opportunities to roll in."
 
Oddschecker.com, the UK’s largest odds comparison site, is the first brand to integrate Opta Trends into its website as a value-added tool for its betting customers.