U.S. VS. EUROPE GOLF THE TARGET FOR PADDY POWERS LATEST MARKETING
 
Former newspaper editor, TV personality and egotist Piers Morgan fronts in an amusing new television commercial.
 
Piers Morgan, described by online and land gambling group Paddy Power as "Britain’s biggest loudmouth", is the front man for the companys latest television advertisement, which focuses attention on the upcoming USA vs. Europe Ryder Cup golf competition.
 
The former newspaper editor, TV personality and egotist reveals in the amusing production that he’s backing America in the 2016 Ryder Cup, as golf betting fever sweeps across Europe.
 
His support ostensibly follows the UK’s Brexit decision to leave the E.U. in this summer’s referendum, he explains.
 
Paddy Powers argument is that by supporting the USA, this polarising entertainment celebrity will help give punters another reason to support Team Europe!
 
Take a look at the preview here: https://www.youtube.com/watch?v=YNPdlTY2aAw