02/16/2012 : Paddy Power is now this leading football club's official UK betting partner
 
Top UK football club Manchester City has announced that it has teamed up with bookmaking firm Paddy Power as its official UK betting partner in a deal that will see Paddy Power and the club collaborate across a wide range of commercial activities.
 
As part of the deal – running until the end of the 2012/2013 season – Paddy Power will offer its range of innovative betting products to Blues fans via the Manchester City website and a specially created City microsite.
 
“We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans," explained Ian Cafferky, City's chief brand and commerical officer.
 
"Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”
 
Paddy Power himself said: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields."