04/26/2012 :  PADDY POWER BEEFS UP MOBILE GAMBLING OFFERING
 
Deal with Racing Post will give mobile punters detailed racing content
 
Online gambling group Paddy Power has improved its mobile betting service through an exclusive deal with the Racing Post which will provide mobile punters with detailed racing content across iPhone, iPad and Android devices.
 
Paddy Power Mobile now includes the runners, riders and form for every horse running at every track in the UK and Ireland and for all the major races from abroad as well as expert comment. Included in the improvement is a ‘strength-of-selection’ graphic which will help gamblers evaluate their selection by using a whole series of Racing Post pointers.
 
A Paddy Power spokesman said this week that the deal is the first mobile distribution agreement for Racing Post B2B services, marking a significant step forward in terms of horseracing content on a mobile platform.
 
Paddy Power of Paddy Power group said: “We are over the moon to become the first and only bookie to offer our customers this one-stop shop with all the information they could possibly need in our app.”