Friday May 18, 2012 : BIGGER BETTER STUNTS FOR PADDY POWER
"We're always searching for the next big stunt"
According to PR Weekly, Paddy Power is on the hunt for new ideas for big marketing stunts that will capture the public's attention.
The Irish gambling giant has issued targeted briefs to a number of creative agencies on a project-by project basis in a bid to continue the momentum from its 50 foot Hollywood sign erection in 2010, the Uffington White Horse jockey stunt and its "Fun Police" labeling after an over-18 restriction was slapped on a YouTube viral marketing campaign that featured the English football team.
A Paddy Power spokesman said: "We don't have a formal PR agency pitch in progress at the moment. There is, however, a brief going around a few agencies for stunt ideas."