PARIPLAY IN JOINT DISTRIBUTION DEAL WITH ISOFTBET
Strategic partnership will see both companies expand in new markets.
PariPlay Ltd has entered into a strategic partnership with iSoftBet for the distribution of each others content.
iSoftBet’s entire selection of online and mobile casino content will be accessible to operators integrated with Pariplay’s FUSION network while Pariplay’s 100-strong online slot, instant win and scratch card titles will be made available through iSoftBet’s network.
“Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets, Adrian Bailey, general manager at PariPlay said. “At the same time, iSoftBet’s content, which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network.”