Friday July 29,2011 : Challenging regulatory and fiscal regime in French market drives merge decision and Amaury Group have announced their intention to merge their bwin France and SAjOO online gaming business due to the challenging regulatory and fiscal regime in the French gaming market.
Terms of the merger are not being disclosed, however, the companies believe the combination will deliver financial benefits in a number of areas including marketing and shared resources which will ensure more attractive financial returns.
Norbert Teufelberger, Co-CEO of, said: “Combining the resources of SAjOO and bwin France makes perfect sense and will only enhance our already strong position in the French market. With the prospect of a more commercial regulatory framework in 2012, we look forward to building a market leading enterprise with our long-standing partner.”
“This merger creates a new force in the French market, one that we expect will prosper over the months and years to come. We remain optimistic that the current review of the existing regulatory framework being conducted by the French Government will result in significant improvements to the legal and regulatory framework. In this context, Amaury group is strengthening its involvement with bwin France, one of the sector’s leading operators,” said Philippe Carli, CEO, Amaury Group.