Friday June 8, 2012 : WILLIAM HILL ONLINE LAUNCHES PASSOKER BETTING PRODUCT
Well timed in relation to football epic Euro 2012
William Hill Online, a UK sports betting and gaming provider launched the Passoker betting product Friday, propitious timing for the Euro 2012 football championship.
The game features commentary from Sky Sports’ Martin Tyler and Sid Waddell, during televised transmissions of virtually any sport. It is also the only wagering game that can be played during Match of the Day and other television shows and soaps including Coronation Street and EastEnders.
The format of the game provides for the player to place a stake to join a table before the start of the sports event or TV programme, with players rewarded as the action unfolds and incidents occur that correspond with their randomly assigned cards.
“With a summer packed full of sport just about to start, this is the perfect time for us to launch Passoker,” said William Hill Online COO Jim Mullen. “It will allow us to offer our players a whole new, fun and exciting way to bet in-play.”