Tuesday August 30, 2011  : ONLINE SPORTSBETTING SERVICE LAUNCHES IN-GAME BETTING
 
US-facing Pay Per Head.com emulates European successes in in-play betting
 
Pay Per Head.com, a new US-facing sportsbetting service operating out of Panama City, has launched live, in-game online sportsbetting services for agents in the US.
 
Already the fastest growing new product in online sportsbetting in Europe and the UK, American agents are demanding this must-have feature for NFL and NCAA football 2011.
 
"In-game wagering is the best thing since online sports betting,” Pay Per Head.com spokesperson Tommy Allen said.  “Players love the non-stop action and agents love the high margins.”
 
Traditionally, wagering on a game stopped at kick-off and players took the best price they could for the point spread, money-line and/or total. Now, players can hedge their bets, bet on both sides, or increase their stakes as the game progresses.
 
"At Pay Per Head.com, the live wagering odds change frequently and rapidly as the game progresses. It really takes some serious manpower to manage in-running, especially for multiple, simultaneous games," Allen said.
 
With the closure of several “post-up” offshore sportsbooks and continuing e-commerce cash processing hassles in the United States, there is a growing interest in services such as those offered by Pay Per Head.com.
 
Funding an online sportsbook account has become more difficult,  and American gamblers are reportedly heading back to the streets, but with a new set of higher expectations.
 
They want the convenience and range of betting they have been accustomed to from the offshore post-up sportsbooks, with live betting, sharp lines, a variety of prop bets, and of course internet casino and poker action…. but they prefer to settle up locally on Monday.
 
Allen says that Pay Per Head.com gives agents the flexibility to give their players what they want, while generating from them the most revenue, at the lowest possible price.
 
Pay Per Head.com recently made the news with its new campaign featuring the television Sopranos’ star John "Johnny Sack" Sacramoni, played by Vince Curatola.  The campaign leads with Vince asking "Five bucks a head, that's what I wanna pay.."  and the website, featuring video and voice overs by Vince, walks viewers through the product, the process and the competition.