Wednesday May 6,2015 : PENN NATIONAL ENTERS SOCIAL GAMING SECTOR WITH SCIENTIFIC GAMES
Social gaming platform to provide Penn National customers off-site alternatives
Scientific Games Corporation (SGC) has penned a deal with Penn National Gaming (PNG) for the deployment of its SG Universe product suite at four PNG properties.
PNG expects to launch SGC’s mobile concierge and Play4Fun Social Network products at its Hollywood Casino at Charles Town Races in the next few months. The other three PNG properties are expected to come online shortly thereafter.
"The launch of social gaming is an important strategic initiative for Penn National that we expect will enhance loyalty and retention of our customers, drive casino visitation and build engagement with our brands both on and off premises,” said Chris Sheffield, senior vice president and managing director of i-Gaming for PNG.
SGC will provide exclusive slot content to PNG and social gaming rewards will be redeemable at PNG’s physical casinos.
Jordan Levin, president of Interactive at SGC added: "We have a deep and long-term relationship with Penn National Gaming which we are pleased to expand into the online space.”