Monday May 16,2016 : PERFORM EXTENDS PARTNERSHIP WITH RACING UK
Decade-long relationship continues.
Digital sports content provider Perform Group has extended its existing live horserace streaming deal with Racing UK for an additional three years.
Perform will continue its decade-long partnership providing Racing UK partner bookmakers with its video streaming services. In addition, the companies new “Going to Post” collaboration, offering bettors the opportunity to view paddock pictures before placing a bet, will continue. This initiative was launched exclusively with Bet365 last month.
“We are delighted to have extended our contract with Racing UK as we continue to provide a high quality streaming service for its bookmakers," Ross MacEacharn, chief executive officer of Perform's content division said. "In addition, we believe the agreement further enhances our portfolio of horseracing clients and allows us to continue delivering a highly valuable and strategic service."
“We have been delighted with the Going to Post innovation which gives online or mobile punters a unique perspective of a horse they otherwise wouldn’t have seen,” added Nick Mills, commercial director for Racing UK added.