PERFORM GROUP GOES BIG IN JAPAN

With first live-streaming internet sports service and a record broadcasting deal.

Digital sports data provider Perform Group has signed a record $2 Billion broadcasting deal with Japan’s professional soccer league J.League.

Under the terms of the 10-year deal, Perform will live stream every J.League game from 2017, across all three league divisions, on DAZN, the company’s new multi-sports, internet TV platform which is set to initially launch in Japan, Germany, Austria, and Switzerland.

As a consequence of the deal J.League said it will boost marketing, build soccer-only stadiums and increase its presence throughout Asia.