Peter Naughton In trouble with ASA

Wednesday July 3,2013 : RACING TIPSTER IN TROUBLE WITH THE A.S.A.
 
Extravagant claims of long term profits criticised
 
Racing tipster Peter Naughton has fallen afoul of the UK Advertising Standards Authority after one of his ads generated a private complaint from politician Lord David Lipsey. vice-chair of the All-Party Parliamentary Group on Betting and Gaming and member of the Starting Price Regulatory Commission,
 
Lipsey complained in his private capacity that the Naughton ad wrongly implied that customers could generate “long-term profits” following the tipster's advice, reports Marketing Week.
 
The offending advert read: “Peter Naughton the ethical edge CALL 0XXXX XXX XXX LONG-TERM PROFITS If you are looking for long-term profits, Peter is the man to follow. The Ethical Edge is an extremely selective informative daily tipping service.”
 
Agreeing with the complainant, the ASA found that the ad contravened sections of the CAP Code, and that advertising for betting tipster services should not imply such services are very likely, or certain to, generate a profit.