Tuesday, May 8,2012 :  NEW PLAYER IDENTITY CHECKER LAUNCHED
 
Player Verify and tru.ly partner to help online gambling operators to authenticate player identities
 
The online player verification company PlayerVerify.com has partnered with identity authenticator tru.ly to offer a new product branded Player Verify Identity Checker designed to improve the player identity and authentication process for online gambling operators.
 
Mark Dalton, a PlayerVerify spokesman, said this week that operators have to verify players' identities, and that means requesting sensitive information like drivers' licenses, Social Security numbers and birth certificates from online gamers. For players, the verification process is a hassle and a security risk. For gaming sites, it's time-consuming and in many cases disorganised.
 
"With the new Player Verify Identity Checker, players and the I-gaming industry have a fast and additional layer of security," he said. "The tool, powered by tru.ly, matches U.S. players' submitted information to a national database of government and public data and verifies players if their information matches. And the proprietary tru.ly technology flags users who may be trying to conduct fraud.
 
"Player Verify serves as a secure conduit between gaming sites and players. I-gamblers securely upload their sensitive documents to PlayerVerify.com, which stores the information, and then they can send a request to any I-gaming site to view only the documents the I-gambler selects through a secure access code.
 
"Conversely, the site also gives players the ability to self-exclude in a single transaction, instead of going to multiple gaming sites to self-exclude. When given access by an I-gambler, online gaming companies can view player documents and self-exclusions in one place, without the need to handle and store players' sensitive information. Player Verify Identity Checker is included for free with Player Verify memberships for I-gaming websites."