Monday July 22,2013 : PLAYTECH INTROS GAME-SPECIFIC BONUSES
 
New level of flexibility for operators
 
Gaming industry provider Playtech has announced the launch of Game-specific and Free Spin Bonuses for all its games.
 
The initiative allows operators the ability to grant players bonuses specific to a particular game, category of games or on a particular platform introducing a new level of flexibility to create targeted promotions.
 
The Company bills its Free Spins Bonus feature as unique saying "it provides operators with an alternative promotional and acquisition marketing tool allowing them to introduce new customers to a game with minimal monetary commitment".
 
“We are thrilled to introduce these industry-leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue. We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees,” Shimon Akad, Playtech’s VP Operations said.