PLAYTECH EXPANDS MAJOR CONTRACT IN FINLAND
Deal with merged entity formed of Veikkaus, RAY and Fintoto a significant step in growing key regulated market
Online gambling and financial services group Playtech and Veikkaus, the lead brand behind the Finland's enlarged FRV Finland group made up of the recently merged Veikkaus, RAY and Fintoto companies, have agreed a landmark contract that will guarantee growth in the Finnish market.
Building on six years of partnering with RAY, Finland’s Slot Machine Association, Playtech will supply the new Veikkaus-led brand with a full suite of Playtech games and casino content with further phases planned for the future.
The new brand is formed of three merged government-managed companies including Veikkaus, RAY, and Fintoto and has plans to significantly grow the market in the coming years.
In a company statement Tuesday Playtech referenced its partnership with RAY since 2010, during which one of the fastest growing online gaming operations in the region generating year-on-year double digit growth was established.
This includes casino and poker games and a series of localized RAY-branded exclusive games. In addition, both companies have worked on a responsible gaming framework specifically designed and adapted in-line with Finnish regulatory requirements.
In 2015, both companies extended their contract by a further 20 years.
Shimon Akad, COO, Playtech, said: “Today’s agreement marks a significant milestone in extending not only our presence in Finland, but also extending our strong relationship with Veikkaus and its key stakeholders.
“We’re delighted they have selected Playtech to strengthen our long-standing and successful partnership in supporting the growth of the Finnish market. Our work with RAY in the last six years has shown that we are committed to the market and its growth and look forward to a new era with the country’s newly formed gaming entity.”
Timo Kiiskinen, Senior VP Business Operations, RAY, said: “Our work with Playtech has set the bar on how to deliver year-on-year growth and outstanding results".