Friday May 1,2015 : Pokerstars Screws Affiliate Marketing Partners.
When you sign a contract with someone you should keep your word. Affiliate partners signed contracts stating that pokerstars would pay commission on players sent thru marketing partners for the life of the player. Now pokestars does an about face and retro actively changes all contracts. Nice Pokerstars. We will be sure to let New Jersey know about this, you know the place your trying to get a gambling license from.
As we look towards the future, PokerStars wants to significantly grow the game of poker by introducing the game to new audiences and continue to acquire recreational players. Consequently, we are announcing plans to rebalance the PokerStars affiliate payment program.
Our existing agreement with you requires us to give 14 days’ notice of changes, but in this instance, we will give 30 days’ notice, so these changes will take effect from June 1, 2015.
From June 1, 2015, PokerStars will pay revenue shares to affiliates for only the first two years of activity on a player’s account. This will affect all referrals by affiliates, including retrospectively affecting those players referred prior to 1 June, 2015.
We believe that this change will ensure that the PokerStars affiliate program rewards affiliates who join PokerStars in introducing the game to new audiences, rather than the current program which disproportionately pays affiliates for rake generated by existing players.
Over the last few years, the global online poker industry has changed significantly, and we must change with it. Unfortunately, the realities of today’s marketplace means that fewer and fewer new player acquisitions are coming from affiliate marketing. As a result, we must rebalance the incentives to benefit affiliates who maintain and grow new player acquisition.
We recognise that this will have a significant impact on all some affiliates. But screw you anyway.