Wednesday January 29,2014 : QUICKFIRE IN CONTENT SUPPLY AGREEMENT WITH BETFAIR
Games portfolio expanded to include new content
UK online gaming and betting operator Betfair has taken on a suite of Quickfire, powered by Microgaming, casino and mobile content for integration into its betfair.com operation.
Quickfire's volume and quality of content impressed Betfair along with the commitment to deliver new games on a rolling basis said Niki Longmuir, Product Manager at Betfair.
"We believe that their games fit extremely well with our player demographic, particularly the mobile and tablet offering, which comprises some of the most advanced mobile games in the marketplace. As technology continues to advance we feel assured that Quickfire will provide us with timely and suitable content to meet our consumer’s needs.”
Ashley Sandyford-Sykes, Head of Quickfire, added: “Quickfire will be the perfect addition for Betfair; our headline slots, branded content and mobile-specific games will undoubtedly meet the requirements of their broad player base. Betfair is a welcome addition to the Quickfire platform and we look forward to a longstanding relationship with them.”