Paddy Power and Realistic Games in Deal

Wednesday May 8,2013 : REALISTIC GAMES SIGN PADDY POWER CONTRACT
 
Multi-year deal tailored to tablets and smartphones
 
Oxfordshire, England-based online gambling software developer Realistic Games has fought off stiff competition to sign a deal to supply online gaming content to Paddy Power’s mobile games sites, the company reported Wednesday.
 
The HTML games include roulette, blackjack, five 5-reel slots and seven 3-reel ones, with more to be delivered through the year. All are specifically designed for iPhones and iPads, as well Android phones and tablets.
 
Among the 14 games are the popular slots Pirate Radio, Tutankhamun, Snakes and Ladders, Bullseye and Pentagram. They will be delivered on Realistic Games’ own in-house ReGaL server, via an Openbet RGI integration.
 
The company’s commercial director, Andy Harris, said Realistic management is delighted. “This fits in perfectly with our strategy of partnering with industry-leading operators around the world – and they don’t come any bigger or better than Paddy Power," he said.
 
“They are very much aligned with us in terms of our focus on mobile and belief that the channel is the key to future success in e-gaming.”
 
Paddy Power has put in place a significant marketing campaign to support the launch.
 
Realistic Games are also going to be providing Flash games to Paddy Power on their traditional PC Games website.
 
Based in Wantage, Oxfordshire, Realistic Games specialise in creating roulette, blackjack, slots, and fixed odds games tailored to a wide variety of devices, including PCs, tablets, smart phones and gaming machines.
 
The majority are fully-hosted on the company's own ReGaL games platform, and are accessible to customers through a simple integration. ReGaL first went into production for Stan James in April 2011. Subsequent launches followed with BetVictor in September 2011, Ladbrokes in May 2012, Bet365 in July 2012 and Boylesports in October 2012.