Wednesday October 14,2015 : SCIENTIFIC GAMES LAUNCHES MOBILE APPS FOR TWO STATE LOTTERIES
Arkansas Scholarship Lottery and Maryland Lottery and Gaming take apps on board.
Scientific Games Corporation has announced the launch of official mobile apps for the Arkansas Scholarship Lottery and Maryland Lottery and Gaming.
The apps were released for iOS and Android smartphones and tablets and may be downloaded for free from the App Store or Google Play. They provide lottery punters with a ticket scanning feature and mobile access to winning numbers, current jackpots, lottery game information, lottery retailer locator, winner stories and responsible gaming messaging.
Scientific Games boasts that it is the US market leader in lotter apps, providing official mobile apps for one in four U.S. lotteries, as well as the Slingo Lottery Challenge app in collaboration with its licensor and an app for the North American State and Provincial Lotteries Association.
Nearly 75 percent of mobile phone subscribers – 182 million consumers – in the U.S. now own smartphones according to data released by comScore.
Gordon Medenica, director of Maryland Lottery and Gaming, said, "Today's lottery players are busy, tech-savvy people who want quick and easy access to information. This new app provides them with the type of convenience they have been asking for and have come to expect from the Maryland Lottery. I believe our players will respond positively to the ticket-scanning and retailer-search features."
Eleven mobile apps developed by Scientific Games are currently in use by U.S. state lotteries including Arkansas, Connecticut, Iowa, Maryland, Missouri, New Mexico, New York (Slingo Lottery Challenge), North Carolina, Pennsylvania, South Carolina and Tennessee. The Company is developing apps to launch in additional U.S. jurisdictions in the next year.
Michael Lightman, Vice President of Interactive Lottery Products for Scientific Games, said, "Mobile enables our customers to engage lottery players in innovative ways by bringing them greater convenience, further simplifying retail purchasing, and delivering new and more frequent ways to win."