New sponsor and subsequent increase in prize money
Online betting exchange Betfair has become the new sponsor of Irish greyhound race "the Shelbourne 600" in a deal signed with the Irish Greyhound Board (IGB) and Shelbourne Park race course.
The race is a leading fixture on the Irish greyhound racing calendar taking place annually in April.
Graham Ross, regional manager for Betfair in Ireland said: “In light of the popularity of greyhound racing across our local and international business, we are pleased to be in a position to partner with the Irish Greyhound Board to promote our brand within the industry.
Irish Greyhound Board chief executive officer Adrian Neilan said: “We are expecting the Betfair 600 to produce some fantastic racing over the 4 week period at Shelbourne Park and Betfair's involvement ensures that the trend of an increase in prize money for all our major events continues at Shelbourne Park in 2012.