Wednesday January 23,2013 : PERFORM TIE UP WITH SKY DEUTSCHLAND
German and Austrian sports content to be distributed across VOD broadcast platform
Digital sports media firm PERFORM has inked a deal with Sky Deutschland for the distribution of selected content from Sky's sports channels in Austria and Germany across PERFORM's ePlayer sports broadcast platform.
Advertising across the new channels on ePlayer will be sold by mediasports, PERFORM's ad sales business in Germany.
Manuel Lopez, managing director, PERFORM Germany commented: This partnership complements all the other great content we are already streaming and distributing on ePlayer. The additional highlights from Sky's sports programming ensures that we are providing the best and most relevant sports content for brands to help engage with online fans."