Sky Bingo Rebrands


Research identifies adrenaline as core driver.

Sky Betting & Gaming’s Sky Bingo brand has been revamped and relaunched after the company undertook six months of research and development in collaboration with the BigDog Agency.

The brand’s relaunch is supported by an extensive multi-channel advertising campaign carrying the strapline “Expect Excitement”.

“We know the sense of community and friendliness are an important element of the bingo experience, but our research has shown that entertainment and adrenaline are the core driver for most of our players,” James Boord, Head of Marketing for Sky Bingo, said.

The new Sky Bingo TV advertisement can be viewed here: