Monday July 29, 2013 : MOBILE BETTING GOOD FOR SKY BETTING & GAMING
Relaunched app proves popular with wagering customers
BSkyB's Sky Betting and Gaming reported an increase in revenue to GBP 155 million in the year ending June 30, 2013 which it attributes to the re-launch of its Sky Bet mobile betting app earlier this year which is reported to have taken over a million bets.
BSkyB group revenues grew 7 percent to GBP 7.2 billion, while pre-tax profits reached GBP 1.26 billion, a six percent increase its says was driven by increased spending by households and business and the Sky Bet business.
The company said it recorded over a million active customers with half a million of those recruited in the past year.
Managing director Richard Flint said: “We’ve had a really good year and a big driver for that growth is betting on mobile. We updated it in the spring to make it faster and include more Sky content.”