Bodog buys

6/1/10 – The mystery buyer of the domain  is a mystery no more – Calvin Ayre’s Bodog company has announced that it was the purchaser.
Ayre’s firm paid $5.5 million for the domain following an initially unsuccessful auction recently.
Bodog will eventually license to online gaming operators “in a fashion similar to the way the Bodog brand itself is currently licensed to gaming operators worldwide,” says Ayre.
In the interim period, it will be used to drive traffic to Bodog-branded poker and casino offerings, including,, and